Shop the Look 2.0
ROLE
Graduate Intern / UX design
TOOLS
Sketching, Figma, Usability Test
DURATION
Graduation Year of CMD (school)
in 2022
"Hoe kunnen we de doelgroep stimuleren om herhaaldelijk naar bol.com te komen om te fun shoppen met shop de Look?"
Design process
PROBLEM
Assignment
The challenge centers around transforming bol.com into a platform for inspired discovery, with the newly established Discover team aiming to cater to latent customer desires at the outset of their journey. This initiative includes the development of "Shop de Look," a feature to infuse lifestyle categories like fashion and home with ambiance, making shopping an enjoyable experience.
PROCESS
Research
Persona
Sketching
Prototype
OUTCOME
Shop the Look 2.0
SOLUTION
Shop the Look 2.0
The study focused on enticing users to frequently explore bol.com through the innovative Shop de Look 2.0 for enjoyable shopping experiences. By employing interactive scrolling and personalized content, the feature delivers desired outfit combinations based on user preferences. The integration of boutique-like aesthetics and captivating visuals fosters stronger user engagement, aligning with trends to encourage regular visits and eliminate outfit-related concerns. Usability tests and interviews confirm users' enthusiasm for Shop de Look 2.0, reflecting its potential to bring pleasure to bol.com users.